Kindred TSB Creative Director Trevor Chambers will discuss how the agency is embracing and using AI.
Including:

• Encouraging teams to learn and play with all the platforms available
• Using AI at the ‘scamp’ stage to visualise ideas and mock-ups
• Creating a an agency and brand mission for AI.
• The danger that people think AI is easy and negates the need for creative skills
• The risks to brand reputation – just because you can doesn’t mean you should

Join us for this interactive discussion, hosted by IHALC’s Patrick Burgoyne, in partnership with Adobe