IHALC’s In-House Life series is back! In these free, online sessions, we talk to in-house agency leaders around the world about their team, their work and how they manage the challenges of running an in-house creative team.

For this episode, we’ll be talking to Anne-Claire van Veen, who heads up the in-house team at Amsterdam-based home and body brand Rituals.

We’ll be discussing how Anne’s role and team have evolved to meet the needs of a rapidly growing brand, how they work with creative partners and freelancers, their recent experiments with AI, and how to build a creative culture within a corporate environment.