IHALC presents the first in a new series of events exploring how brands and in-house teams are using AI.

Brands with a huge number of products and product variants are increasingly turning to Digital Twins to meet their content challenges.

A Digital Twin is a 100% accurate 3D model where all of a product’s materials, textures, behaviours, lighting and label variations are captured in a single model. The resulting files can then be placed within any background to create digital assets at a far greater scale and speed.

Creative and Technology studio Collective has created AI-enabled Digital Twins for brands such as Axe and Tresemmé, saving time and money with 100% consistency.

Join Founding Partner Steve Barnes and Managing Partner Carly Hackett as they explain how the technology works and how in-house teams can use it to power their marketing.