In-House Agency Leaders Club will be returning to Amsterdam for another day of discussion, insight and learning for our community of in-house agency leaders, in partnership with Ambassadors.

The In-House Agency Leaders Club’s next One Day Summit will bring together up to 50 senior leaders from major brands to explore the biggest challenges facing in-house agencies today, focusing on the future for in-house teams and how to be a strategic growth partner to your organisation as we gather at the home of one of our members, the Nationale Postcode Loterij.

We’ll be providing an exclusive overview of our latest major research – the In-House Agency Benchmarking Survey. With responses from 80 major brands and organisations, the survey provides unique insight into the priorities, ambitions and challenges of in-house creative teams.

We’ll be discussing its findings along with other key issues for in-house teams with:

Alejandra Ravassa, Head of Production at YouTube Creative Studio

Kasia Cortes-Gebala, Marketing Manager for Netherlands, Grolsch (in interim)

Eric Alberts, Design Director at Wolters Kluwer

Patricia Varella, Creative Director at Polaroid

Gaston Bernard, EMEA Brand Director, Luxury Brands, Marriott International

Diederik Veelo, CIO and Partner at Ambassadors

Rosanne Surie, Marketing Production & Operations and IHALC Amsterdam Ambassador

Agenda
9-9.30am Welcome
9.30-10.15am In-Housing: a marketer’s view with Kasia Cortes-Gebala, Grolsch
10.15-11am The In-house creative opportunity with Patricia Varella, Creative Director at Polaroid
11-11.20am Coffee
11.20-12pm The future of production with Diederik Veelo, CIO and Partner at Ambassadors
12-1pm Round Tables on preparing for new production models
1-2pm Lunch
2-2.45pm IHALC’s Patrick Burgoyne presents the results of our In-House Agency Benchmarking Survey 2025
2.45-3.30pm Panel discussion on the major challenges and priorities of in-house teams with Alejandra Ravassa, YouTube, Eric Alberts, Wolters Kluwer, Gaston Bernard, Marriott International, and Rosanne Surie
3.30-3.45pm Coffee
3.45-4.30pm Round Tables 2: group discussion on priorities and challenges ahead
4.30pm Drinks

Here’s what our community said about our last event:

“Amazing session. Very perfectly paced and amazing group of attendees.”

“A really informative and engaging day. I especially enjoyed the round table sessions, they were really fun!”

Please note: This event is strictly limited to those working at in-house creative teams and in-house agencies only. IHALC reserves the right not to accept registrations from those who do not meet this stipulation

IHALC Members come for free. Contact us for your booking code