The in-house advantage: Peter Bates, Citi

What’s the biggest opportunity for in-house agencies? And the greatest value they bring?

At IHALC’s London One-Day Summit on 30 September we interviewed in-house agency leaders for their thoughts on the future of in-housing. Here, Peter Bates, Global Head of Creative for Citi, share his insight, and what he enjoys about being part of the IHALC community.