What’s the biggest opportunity for in-house agencies? And the greatest value they bring?
At IHALC’s London One-Day Summit on 30 September we interviewed in-house agency leaders for their thoughts on the future of in-housing. Here Gill Westwood, who heads up the in-house team at Alzheimer’s Society, discusses the value of being surrounded by expertise when you are in-house and how that helps get to more effective work.
