What’s the biggest opportunity for in-house agencies? And the greatest value they bring?
At IHALC’s London One-Day Summit on 30 September we interviewed in-house agency leaders for their thoughts on the future of in-housing (and what they love about IHALC!). Here, Matthew Watts, Head of Creative at B-Hive, the in-house agency for Boots/No7 Beauty Company, talks about the value of IHAs’ proximity to the brand which brings a deeper understanding of the business problems to solve.
