What’s the biggest opportunity for in-house agencies? And the greatest value they bring?
At IHALC’s London One-Day Summit on 30 September we interviewed in-house agency leaders for their thoughts on the future of in-housing (and what they love about IHALC!). Here, 4creative Director Miketta Lane argues that it is the potential for collaboration across the business that is the key to 4creative being able to produce great work.
