Briefs & Briefing
Members tell us that briefing is their number one challenge. This practical workshop is designed to address the specific briefing challenges in-house, as well as the general principles that inform great briefs
Great work starts with a great brief – and is hard to achieve without one. This practical in-person course is designed to address the specific challenges of working with in-house agencies, as well as the general principles that inform great briefs & briefings.
You’ll learn:
- How to prioritise the 3 ‘i’s: Information, Insight and Inspiration
- How to find and articulate an insight that can unlock creative thinking
- How to design and deliver a truly energising briefing session to excite and empower your teams
- This course can be adapted to your particular needs and includes provision for pre- and post-session work in order to achieve this
Price on application
Discounted for IHALC members
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Through our unique events, research, and learning, IHALC helps In-House Agency Leaders and their teams to work better, and do better work. Join the IHALC community today!