The In-House Leader
A new programme of online learning to support the key functions of in-house creative leadership, including Creative Operations, Production and Tech
Creative Operations at the Leadership Table
With: Nicky Russell, Co-Founder, IHALC, Managing Partner, WDC
From Service Function To Strategic Force
Purpose of the session
To equip Creative Operations leaders with the mindset, language and tools to position themselves as strategic leaders, not just delivery experts, at the leadership table
What we’ll cover:
❖ The evolution of creative ops & why it deserves a seat at the leadership table
❖ The creative ops maturity model
❖ How to show up as a leader
To equip Creative Operations leaders with the mindset, language and tools to position themselves as strategic leaders, not just delivery experts, at the leadership table.
This masterclass will explore how Creative Ops can influence business decisions, drive transformation and lead with measurable impact.
Suitable For
Directors of Creative Operations at In-House Agencies
Format
Live online workshop with Q&A
Schedule
This session will run on 6 March and quarterly thereafter.
Price
Free to IHALC Members
Non-Members: £50
The Demystification of Production
With: Mali Okoi-Obuli, Founder and Global Lead, OURHouse
Purpose of the Session
We know that production is arguably the riskiest part of the creative campaign lifecycle – it’s expensive, it’s intense and it’s the moment that successfully landing a creative concept is truly tested. However it’s often facilitated at the last minute, operates behind a wall of smoke and mirrors and can be treated as a bit of an after-thought.
Every brand executes production differently. And every production is always different. With such a myriad of ways of making, how do we navigate ensuring a successful production takes place? What do producers even do? And why are there a ton of people of set for what is seemingly a simple execution?
We are here to have open chat about production. To demystify the process. To understand how best to utilise your production partners and teams across your business, which will support your mission to raise the bar and elevate the work. Especially in-house.
We will also address the community’s anonymous and candid response to the following 3 questions:
How would you define in-house production?
Do you think in-house production is a creative role?
What things do you think in-house production needs to do in order to raise the standard of creative output?
We will then round off our session with some hints and tips, which you can take away with you for your next (likely last minute) production.
Suitable For
Heads of Production, Producers or those with production responsibilities at In-House Agencies
Format
Live online workshop with Q&A
About Mali Okoi-Obuli
An award-winning Global Exec Producer with 20 years’ experience across media, advertising and branded content, Mali is passionate about impactful, culturally nuanced storytelling.
Formerly Global EP at Adidas, she is the Founder of OURHouse, bringing cultural insight and creative production to campaigns for brands including: Google, Netflix, Diageo, Dazed and Nike. With hubs already established across UK, Europe and the USA they are expanding into the African continent.
Schedule
This session will run on 8 May and quarterly thereafter.
Price
Free to IHALC Members
Non-Members: £50
Creative Technology Briefing
With: Diederik Veelo Chief Innovation Officer at Ambassadors
Bi-monthly updates on the latest in GenAI, automation, Digital Twins and new production strategies for in-house teams
Purpose of these Sessions
Keep up to date with the latest tools, technology and platforms for content production, and their implications for how in-house agencies work in these regular updates from the experts at Ambassadors
Suitable For
Creative Directors and teams, producers, and content teams
Schedule
These session swill run on the following dates: 2 March, 2 May, 2 September, 2 October
Price
Free to IHALC Members
Non-Members: £50
Book the next available session here
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Through our unique events, research, and learning, IHALC helps In-House Agency Leaders and their teams to work better, and do better work. Join the IHALC community today!