With in-house teams under ever-increasing pressure to create higher volumes of assets, this session will share best practice, challenges and strategies for successful creative automation.

We will begin with a Q&A with Tom Nixon, Head of Content Studios UK&I at Nestlé, exploring how the Nestlé studio has evolved to become a strategic partner for the business

Then, with our partners for the session, Cape.io, we’ll be discussing:

· How to prepare for creative automation: what you need and why, DAMS, data and more

· Implementation programmes: what works and how to avoid common pitfalls

· Control and Compliance: how to build self-serve models for internal stakeholders and global markets

This will be followed by guided round tables, giving you the chance to hear from your in-house leader peers on:

· How to balance automation and creativity, performance marketing and brand-building campaigns

· Self-serve systems: successes and challenges. Do they really free up capacity for higher value work? What human intervention is still required and when?

· What to measure and why? How can automation improve effectiveness?

· Team structures and workflows: what changes with the adoption of automation platforms?

Please note: this event is for senior leaders of in-house agencies only. IHALC reserves the right not to accept registrations from those who do not meet this stipulation

IHALC Members go for free. Contact IHALC for your code to book tickets

About Cape.io

Advertising moves fast. Campaigns need to move faster. Yet planning, creative production, compliance checks and activation are often stuck in slow, fragmented workflows.

Cape.io changes that as the first Intelligent Campaign Automation platform that unifies the entire campaign lifecycle, embedding AI and automated compliance at every step. Through its three solutions Advanced TV, Creative Automation and Validation, teams can plan, create, validate and activate campaigns seamlessly. The platform powers ad operations, streamlines collaboration and uses AI-driven creative automation to scale dynamic campaigns at speed, helping marketers launch more effective, personalised campaigns faster, reduce risk and drive results.