Not every campaign needs to be fully synthetic, and not every shoot needs a location. As AI production matures, the real question for in-house teams isn’t “AI or not”, it’s knowing which parts of a production actually benefit from it.

In this session, Diederik Veelo at Ambassadors will walk us through hybrid production in practice: keeping real performances and human craft while removing the constraints of a physical shoot. Drawing on recent work, including a case built for Indeed, they will show how live action performances are integrated into AI-generated environments, and where animation fits into the same toolkit.

Expect concrete workflow realities, not hype: what’s genuinely usable in production today, what still needs a human hand, and how to decide which approach fits which brief.

Free for IHALC members. Contact us for your booking code

About Ambassadors
Ambassadors is a global team of artists, designers, composers, and programmers, driven by a shared passion for creativity and a curiosity about what technology can make possible. They work extensively with in-house teams including Bitvavo, Booking.com and Uber.