07.11.2023
08.30-11am
Fora, Clerkenwell London EC1
Making It: Delivering

The final event in our Making It series focuses on content at scale

IHALC’s in-person series covers every aspect of production in-house, from ensuring you have the right structure and roles in place, to understanding what talent you need and how to find the right balance between permanent and freelance, defining the right external partners for your IHA and how to work with them, planning and executing your delivery strategy and how to get the best out of offshoring, DCO and automation.

 

This final event in the series, in partnership with We Are Amnet, will focus on the final stage in the process: Deploying DCO, automation, offshoring and transcreation to achieve maximum efficiency and deliver the right assets, in the right markets at the right time.

  • Offshoring/onshoring/rightshoring: understanding what your IHA needs and how to implement it
  • Automation: tools, tech and strategy
  • Media and its role in delivery
  • Usage: strategies for cutting waste and creating assets that all markets will want to deploy
  • Global v local: getting the balance (and budgets) right

Format:

Panel discussion with Nicky Russell of WDC/IHALC, with production experts from We Are Amnet

Q&A with Jamie Watson, Director – ELC Studios, The Estée Lauder Companies

Followed by workshopping in groups

 

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