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In-House Benchmarking Survey

In partnership with Frontify, the In-House Agency Leaders Club has conducted unique research into the UK and EMEA in-house agency sector.

IHA leaders from some 80 major brands and organisations have shared their challenges, ambitions and opinions on the sector, covering remits and scopes, operations, talent, tech, AI, external partners and priorities.

At this free online event, IHALC’s Patrick Burgoyne and Dan Goodswen of Frontify will share the results of the survey via analysis of the results and discussion on key insights.

Download the survey report here

About Frontify
Frontifyis the DAM for leading brands: the platform unifies guidelines, templates, and assets to transform how marketing teams create on-brand content on a global scale. Founded in 2013, Frontify is headquartered in St. Gallen, Switzerland, with additional offices in New York City, USA, and London, UK. The SaaS company has grown to over 300 employees and serves global brands such as Uber, Microsoft, and Kia.

AI in Action

IHALC presents the first in a new series of events exploring how brands and in-house teams are using AI.

Brands with a huge number of products and product variants are increasingly turning to Digital Twins to meet their content challenges.

A Digital Twin is a 100% accurate 3D model where all of a product’s materials, textures, behaviours, lighting and label variations are captured in a single model. The resulting files can then be placed within any background to create digital assets at a far greater scale and speed.

Creative and Technology studio Collective has created AI-enabled Digital Twins for brands such as Axe and Tresemmé, saving time and money with 100% consistency.

Join Founding Partner Steve Barnes and Managing Partner Carly Hackett as they explain how the technology works and how in-house teams can use it to power their marketing.

Contact

Patrick Burgoyne

Fiona Unsworth

Founding
Partner