For the latest episode of IHALC’s In-House Life series of free online sessions, we’ll be talking to Jack Saunders, Creative Director, Global Brand Marketing – The North Face

IHALC’s In-House Life series is back! In these free, online sessions, we talk to in-house agency leaders around the world about their team, their work and how they manage the challenges of running an in-house creative team.

For this episode, we’ll be talking to Anne-Claire van Veen, who heads up the in-house team at Amsterdam-based home and body brand Rituals.

We’ll be discussing how Anne’s role and team have evolved to meet the needs of a rapidly growing brand, how they work with creative partners and freelancers, their recent experiments with AI, and how to build a creative culture within a corporate environment.

With IHALC’s Patrick Burgoyne, Matalan Chief Customer and Omni-Channel Officer Ali Jones and Sue Mountford, UK CEO of Inspired Thinking Group (ITG) will be talking through the in-house agency model they have built together at the retailer, empowering faster, more efficient production of high-quality, high-volume content to better connect Matalan with its loyal customers.

IHALC’s In-House Life series is created in partnership with Inspired Thinking Group (ITG). As the leading halo content partner to businesses around the world, ITG eliminate marketing complexity and produce engaging, agile content that drives growth and reduces marketing costs. ITG collaborate with major brands such as John Lewis Partnership and Matalan to build technology-powered in-house agencies, delivering high-quality, high-volume content production at the speed of retail. ITG employ over 1,500 people throughout their global offices and their Storyteq platform is recognised as a Leader by Gartner. Clients include the likes of Heineken, PUMA, M&S, KFC, Costa and Jaguar Land Rover (JLR).