2024 Events Calendar

Our in-person events are at the core of IHALC’s mission, providing opportunities for leaders to meet, support and learn from one another in a safe space.

We are delighted to announce our provisional programme for 2024. IHALC Team Members can send up to three colleagues to each of these in-person events. Individual Members are guaranteed one place per event.

Full details of IHALC Membership and its benefits are available here


30 January
Breakfast Briefing
Fora, 180 Borough High Street, London SE1

The Business Case for Creativity, with Nick Horan, Reckitt, and David Harris, Deloitte.
Proving their value to the c-suite is a daily challenge for in-house teams. But those who can successfully communicate the impact and potential of creative and design expertise within an organisation have seen their remit and role expand to become genuine strategic partners, using creativity to unlock problems and help set the future direction of their brands.
At this in-person IHALC Breakfast Briefing, in partnership with Adobe, Nick Horan, Reckitt’s Global Brand Experience Lead, and David Harris, ECD at Deloitte, will be sharing their experience and insights.

Register here


20 February
The Future of Content
Union Club, 50 Greek St, London W1

At this in-person event, in partnership with Medialake, we’ll explore how in-house teams can equip themselves with the tools and processes to make AI work for them, and not the other way round. We’ll be joined by a stellar panel, with Natalie Brewster, ex-Director of Global Creative Operations for the Body Shop, David Granger, formerly Head of Content at Cinch, PMI and Red Bull, and former Oliver Managing Director, David Russell.

Register here


29 February
How M&S Food won Christmas
Of all the Christmas campaigns by UK supermarkets, the M&S Food campaign was the only one that was conceived, created and produced in-house, without the help of an external advertising agency. For this free online session, IHALC’s Patrick Burgoyne will be talking to M&S Food’s Robbie Black about why the campaign was so successful, how his team worked with production company partners to make it happen, and why M&S Food’s unusual in-house set-up is right for the brand.

Register here


5 March
Working with AI
KEEZE Champs-Elysées, Paris

Explore the opportunities and challenges of using generative AI in creative campaigns for in-house teams
The In-House Agency Leaders Club (ihalc.com) brings together marketers and in-house agency leaders to support and learn from each other. At our first in-person event in Paris, in partnership with Getty Images, IHALC will host a discussion on the growth of the in-house agency sector, and how it is developing across Europe. This will be followed by an exploration of the opportunities and challenges of using generative AI in creative campaigns.

Register here


12 March
Breakfast Briefing: Niki Garner, Director, ITV Creative
Venue: Fora, Dallington St, London EC1
In conversation with Niki Garner on her first 18 months in charge of ITV Creative

Register here


21 March
IHALC meets Emma Baines
1pm UK time, Online
In conversation with the Global Head of Creative at Tony’s Chocolonely and the Editor of the She is Creative Newsletter

Register here


1 May
IHALC One-Day Creative Summit
Venue: Fora, 180 Borough High Street, London SE1
Achieving creative excellence in-house

Register here


14 May
IHALC meets Vinted
11am UK time on Zoom
In conversation with the Vinted in-house team

Register here


21 May
IHALC/Adobe AI survey
Venue: Fora, 180 Borough High Street, London SE1
Findings and analysis from our research into the deployment of Generative AI at in-house agencies

Register here


12 June
Leaders’ Dinner
Venue: Granger & Co, London
Our first Leaders Dinner: an opportunity to build relationships with your fellow in-house leaders and enjoy our guest speaker. In partnership with MassiveMusic

Register here, members contact patrick.burgoyne@ihalc.com for your code


26 June
Building Trust in an age of AI
Venue: Fora, 180 Borough High Street, London SE1
How to balance the opportunities of GenAI for in-house teams with consumer concerns over authenticity and trust

Register here. Members contact patrick.burgoyne@ihalc.com for your code


24 September
IHALC One-Day Summit
Venue: Fora, 180 Borough High Street, London SE1
Getting to great work: process, planning and resource


22 October
Breakfast Briefing
Venue: Fora, 180 Borough High Street, London SE1
Behaviour Change: the key to in-house success


12 November
Leaders Dinner
Venue: London TBC


19 November
Breakfast Briefing
Venue: Fora, 180 Borough High Street, London SE1
Talent: identifying, resourcing and managing talent in-house. Building diverse teams


We will also be building on last year’s success and creating a programme of events in Amsterdam. Dates and topics TBC

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