IHALC has drawn on our deep knowledge of the sector to develop a training offering specifically for In-House Agencies. We know how important it is to develop your people; and our members have also expressed an appetite to learn alongside their colleagues in marketing and elsewhere. All the in-person courses here have been designed with this in mind, working with some of the best training practitioners our industry has to offer.

AI FOR IN-HOUSE TEAMS

  • Part 1: Foundations of Generative AI and Text to Text
  • Part 2: Images, Videos & Audio with Generative AI Tools
  • Part 3: Integrating Generative AI into Your Business
Members price:£4,500-£9,000+ (+VAT)
Non-Members price:£5,000-£10,000+ (+VAT)
Length:
1/2-1.5 days for groups of up to 24

Better Briefs & Briefings

  • The role of a great brief
  • How to write one
  • How to inspire creatives with it
Members price:£9000 (+VAT)
Non-Members price:£10,000 (+VAT)
Length:
1/2 day for groups of up to 24

How to Sell Creative Work

  • How to structure presentations
  • How to prepare presentations
  • How to deliver presentations
Members price:£9000 (+VAT)
Non-Members price:£10,000 (+VAT)
Length:
1/2 day for groups of up to 24

MAKING CREATIVE FEEDBACK COUNT

  • How to address unique, in-house agency-specific challenges
  • How to create an optimal feedback environment
  • How to develop practical tools for feedback management
Members price:£9000 (+VAT)
Non-Members price:£10,000 (+VAT)
Length:
1/2 day for groups of up to 24

CREATIVITY MATTERS

  • Creativity: what it is and why it’s vital
  • Nine simple lessons for being more creative
  • ‘Nudges’ to unlock the creativity in all of us
Members price:£5,000 (+VAT)
Non-Members price:£6,000 (+VAT)
Length:
1/2 day for groups of up to 40

BETTER TOGETHER

  • What can be learnt from studying gangs
  • How to reclaim the word for good for your team(s)
  • Ten elements that make all successful gangs
Members price:£5,000 (+VAT)
Non-Members price:£6,000 (+VAT)
Length:
1/2 day for groups of up to 40

ARGUING YOUR CASE

  • The how, when, why and where of arguing well
  • The 7 tips for great arguments
  • The 7 pitfalls of bad arguments
Members price:£5,000 (+VAT)
Non-Members price:£6,000 (+VAT)
Length:
1/2 day for groups of up to 40

MARKETING FUNDAMENTALS IN A DIGITAL WORLD

  • The science of effectiveness today
  • How to choose high value audience targets
  • How to set objectives and what to measure
Members price:£9000 (+VAT)
Non-Members price:£10,000 (+VAT)
Length:
1/2 day for groups of up to 24

CREATING DIGITALLY-FIT CONTENT

  • Current trends and techniques
  • Creating fit-for-format content
  • How to test and learn with new formats
Members price:£9000 (+VAT)
Non-Members price:£10,000 (+VAT)
Length:
1/2 day for groups of up to 24

About our training providers:

WDC: IHALC’s founding partner, creative operations consultancy WDC works with marketing teams and in-house agencies to deliver change. The team has run highly successful training with clients such as Calvin Klein, Ebay and John Lewis

Kevin Chesters: Former strategy head at Ogilvy, W+K, Saatchi & Saatchi, Dentsu and client-side at BT, Kevin now specialises in marketing and business excellence training for clients and agencies including Google, Adidas, Lego and the BBC

Congregation Partners: Through recruitment and training, Congregation Partners enables organisations to develop new skills, new ideas and new ways of working. Training partner Tim Sparke designs and delivers bespoke training programmes on marketing and innovation for some of the worlds leading brands and creative agencies including Unilever, Google, ASOS, the V&A and many more

IHALC members save with a
discount on all training courses

SPECIAL
PRICE

Members save
£1000

in association with
Headline partner