– The role of a great brief
– How to write one
– How to inspire creatives with it
Members: £9000 Non-Members: £10,000 (+VAT)
Length: 1/2 day for groups of up to 24
Great work starts with a great brief – and is hard to achieve without one. This practical course is designed to address the specific challenges of working with in-house agencies, as well as the general principles that inform great briefs & briefings.
You’ll learn:
This in-person course can be adapted to your particular needs and includes provision for pre- and post-session work in order to achieve this. See terms and conditions for details.
– How to structure your presentation
– How to prepare for your presentation
– How to deliver your presentation
Members: £9000 Non-Members: £10,000 (+VAT)
Length: 1/2 day for groups of up to 24
How to present your ideas with confidence.
Even the best creative ideas die if clients aren’t enticed to buy them. A brilliant concept is merely the start. If you’re truly committed to raising your creative standards, you must master the art of selling!
You’ll learn:
This in-person course can be adapted to your particular needs and includes provision for pre- and post-session work in order to achieve this. See terms and conditions for details.
– Create an optimal feedback environment
– Skills for managing emotions
– Tools for feedback management
Members: £9000 Non-Members: £10,000 (+VAT)
Length: 1/2 day for groups of up to 24
How to give, manage and apply creative feedback so that it has a positive effect on the work.
We’ve all witnessed the inefficiency and stress of the creative feedback loop – where rounds of amends stack up, emotions get frayed and the work doesn’t seem to get any better. How can you ensure everyone stays focused, is willing to listen and prepared to take the appropriate action?
You’ll learn:
This in-person course can be adapted to your particular needs and includes provision for pre- and post-session work in order to achieve this. See terms and conditions for details.
– Creativity: what it is and why it’s vital
– Nine simple lessons for being more creative
– ‘Nudges’ to unlock the creativity in all of us
Members: £5000 Non-Members: £6000 (+VAT)
Length: 1/2 day for groups of up to 40
How to be more creative in work and life.
Based on Kevin’s best-selling book, ‘The Creative Nudge’ this session teaches people the importance of creativity in work and life, outlines the barriers (societal and scientific) stopping us from applying more of it and provides simple ways that we can overcome them.
You’ll learn:
This in-person course is designed to provide inspiration and stimulation for teams of all levels. It includes a workshop in which participants have the opportunity to practise and apply the skills learnt. See terms and conditions for details.
– What can be learnt from studying gangs
– How to reclaim the word for good for your team(s)
– Ten elements that make all successful gangs
Members: £5000 Non-Members: £6000 (+VAT)
Length: 1/2 day for groups of up to 40
What all business, brands and teams can learn from studying ‘gangs’.
Gangs are incredibly successful historical entities – for good and for bad. From the Women’s Institute to the Hell’s Angels, from the Brownies to the Moonies; ever since we humans have been on Earth, we have come together with like-minded individuals and formed “gangs”. What can they teach us about how to build strong brands and effective team cultures?
You’ll learn:
This in-person course is designed to provide inspiration and stimulation for teams of all levels. It includes a workshop in which participants have the opportunity to practise and apply the skills learnt. See terms and conditions for details.
– The how, when, why and where of arguing well
– The 7 tips for great arguments.
– The 7 pitfalls of bad arguments.
Members: £5000 Non-Members: £6000 (+VAT)
Length: 1/2 day for groups of up to 40
The principles & practicals of how to construct Undeniable Arguments in your business life.
We’ve all been taught since the cradle that we ‘shouldn’t argue’ yet being able to construct coherent, cogent and substantiated arguments is one of the most vital life skills to have. Example experts include Martin Luther King, Alan Partridge, Reservoir Dogs and The Fugitive – and Aristotle. You’ll be arguing like a pro by the end of it.
You’ll learn:
This in-person course is designed to provide inspiration and stimulation for teams of all levels. It includes a workshop in which participants have the opportunity to practise and apply the skills learnt. See terms and conditions for details.
– The science of effectiveness today
– How to choose high value audience targets
– How to set objectives and what to measure
Members: £9000 Non-Members: £10,000 (+VAT)
Length: 1/2 day for groups of up to 24
You don’t need us to tell you that marketing is a dynamic profession – constantly evolving in the face of digital developments and new consumer behaviours. In amongst all this change, it’s easy to get side-tracked and forget that certain fundamentals remain the same. This course will help your people understand the language and core concepts that all good marketers need to be familiar with and capable of applying today.
You’ll learn:
This course can be adapted to your particular needs and includes provision for pre- and post session work in order to achieve this. See terms and conditions for details.
– Current trends and techniques
– Creating fit-for-format content
– How to test and learn with new formats
Members: £9000 Non-Members: £10,000 (+VAT)
Length: 1/2 day for groups of up to 24
Great communications today need high quality content that works across multiple touchpoints. This course will help you understand what true multiplatform content and integration looks like.
You’ll learn:
This course can be adapted to your particular needs and includes provision for pre- and post session work in order to achieve this. See terms and conditions for details.
– How AI will help you
– How to use AI to help solve complex problems
– Experimenting with GenAI safely
Members: £9000 Non-Members: £10,000 (+VAT)
Length: 1/2 day for groups of up to 24
AI and Generative AI are set to transform many aspects of marketing. This workshop will give you and your teams hands-on experience with the key tools and help you understand the potential pitfalls and benefits of using AI across a range of marketing tasks, including understanding your context, generating insights and ideas, producing content, and enhancing measurement and optimisation.
You’ll learn:
This course can be adapted to your particular needs and includes provision for pre- and post session work in order to achieve this. See terms and conditions for details.
“WDC made the subject palatable for our teams with insights that changed our way of thinking. Briefings will always be complex, but this training helped move the needle.
Dennis van Weerdenburg
PVH (Calvin Klein & Tommy Hilfiger)
“WDC’s direction and training has been acknowledged as a major driver of collaboration in the UK. Our team has embraced their recommendations with gusto and I’m delighted that positive benefits are already being reported.”
Eve Williams
VP and General Manager, eBay
“Congregation have had a transformational effect on digital capabilities at Unilever”
Wendy Aitken
Marketing Excellence, Unilever.
“Kevin is a great trainer for any organisation. A mixture of energy and inspiration, knowledge, humour and encouragement”
Esra Ilgin
LEGO EMEA