Great work starts with a great brief – and is hard to achieve without one. This practical course is designed to address the specific challenges of working with in-house agencies, as well as the general principles that inform great briefs & briefings.

You’ll learn:

• How to prioritise the 3 ‘i’s: Information, Insight and Inspiration
• How to find and articulate an insight that can unlock creative thinking
• How to design and deliver a truly energising briefing session to excite and empower your teams

This in-person course can be adapted to your particular needs and includes provision for pre- and post-session work in order to achieve this. See terms and conditions for details.

How to present your ideas with confidence.

Even the best creative ideas die if clients aren’t enticed to buy them. A brilliant concept is merely the start. If you’re truly committed to raising your creative standards, you must master the art of selling!

You’ll learn:

• How to structure for your presentation: storytelling principles, narrative structures and framing techniques
• How to prepare for your presentation: the importance setting yourself and your team up for success
• How to deliver your presentation: performance techniques and ways of building rapport with your audience

This in-person course can be adapted to your particular needs and includes provision for pre- and post-session work in order to achieve this. See terms and conditions for details.

How to give, manage and apply creative feedback so that it has a positive effect on the work.

We’ve all witnessed the inefficiency and stress of the creative feedback loop – where rounds of amends stack up, emotions get frayed and the work doesn’t seem to get any better. How can you ensure everyone stays focused, is willing to listen and prepared to take the appropriate action?

You’ll learn:

• How to create an optimal feedback environment
• Enhanced skills for managing emotions
• Practical tools for feedback management

This in-person course can be adapted to your particular needs and includes provision for pre- and post-session work in order to achieve this. See terms and conditions for details.

How to be more creative in work and life.

Based on Kevin’s best-selling book, ‘The Creative Nudge’ this session teaches people the importance of creativity in work and life, outlines the barriers (societal and scientific) stopping us from applying more of it and provides simple ways that we can overcome them.

You’ll learn:

• The true definition of creativity and why it is vital.
• The sociology and biology that stops more of it happening.
• The nine simple lessons for being more creative in our work and home lives.
• A set of simple ‘nudges’ to apply to unlock the creativity in all of us.

This in-person course is designed to provide inspiration and stimulation for teams of all levels. It includes a workshop in which participants have the opportunity to practise and apply the skills learnt. See terms and conditions for details.

What all business, brands and teams can learn from studying ‘gangs’.

Gangs are incredibly successful historical entities – for good and for bad. From the Women’s Institute to the Hell’s Angels, from the Brownies to the Moonies; ever since we humans have been on Earth, we have come together with like-minded individuals and formed “gangs”. What can they teach us about how to build strong brands and effective team cultures?

You’ll learn:

• Why gangs are successful entities.
• Why and how to reclaim the word and the concept for good.
• The ten elements that make all successful gangs and examples of how to apply them to your team or business.

This in-person course is designed to provide inspiration and stimulation for teams of all levels. It includes a workshop in which participants have the opportunity to practise and apply the skills learnt. See terms and conditions for details.

The principles & practicals of how to construct Undeniable Arguments in your business life.

We’ve all been taught since the cradle that we ‘shouldn’t argue’ yet being able to construct coherent, cogent and substantiated arguments is one of the most vital life skills to have. Example experts include Martin Luther King, Alan Partridge, Reservoir Dogs and The Fugitive – and Aristotle. You’ll be arguing like a pro by the end of it.

You’ll learn:

• The basics of all arguments & the importance of context.
• The how, when, why and where of arguing well.
• Aristotle’s 3 methods of persuasion theory.
• The 7 tips for great arguments.
• The 7 pitfalls of bad arguments.

This in-person course is designed to provide inspiration and stimulation for teams of all levels. It includes a workshop in which participants have the opportunity to practise and apply the skills learnt. See terms and conditions for details.

You don’t need us to tell you that marketing is a dynamic profession – constantly evolving in the face of digital developments and new consumer behaviours. In amongst all this change, it’s easy to get side-tracked and forget that certain fundamentals remain the same. This course will help your people understand the language and core concepts that all good marketers need to be familiar with and capable of applying today.

You’ll learn:

• The science of effectiveness today – how brands grow, the long and the short of it etc
• How to understand any brand’s context with market research and orientation
• How to choose high value audience targets through effective segmentation
• The importance of good brand positioning
• What good media and communication plans look like
• How to set objectives and what to measure in your activities

This course can be adapted to your particular needs and includes provision for pre- and post session work in order to achieve this. See terms and conditions for details.

Great communications today need high quality content that works across multiple touchpoints. This course will help you understand what true multiplatform content and integration looks like.

You’ll learn:

• Current trends and techniques in creative content production
• The importance of understanding platform culture and creating fit-for-format content
• Best practices for animated & video content
• Role of community and influencers in content production and distribution
• How to test and learn with new formats

This course can be adapted to your particular needs and includes provision for pre- and post session work in order to achieve this. See terms and conditions for details.

AI and Generative AI are set to transform many aspects of marketing. This workshop will give you and your teams hands-on experience with the key tools and help you understand the potential pitfalls and benefits of using AI across a range of marketing tasks, including understanding your context, generating insights and ideas, producing content, and enhancing measurement and optimisation.

You’ll learn:

• How and why GenAI has the potential to transform marketing.
• How to use AI to help solve complex problems and foster innovation.
• Where AI is going to be most helpful for you and your teams
• What to watch out for and how to manage the risks
• How to start experimenting with GenAI safely

This course can be adapted to your particular needs and includes provision for pre- and post session work in order to achieve this. See terms and conditions for details.