MARKETING FUNDAMENTALS IN A DIGITAL WORLD
- The science of effectiveness today
- How to choose high value audience targets
- How to set objectives and what to measure
Members price:£9000 (+VAT)
Non-Members price:£10,000 (+VAT)
Length:
1/2 day for groups of up to 24 
You don’t need us to tell you that marketing is a dynamic profession – constantly evolving in the face of digital developments and new consumer behaviours. In amongst all this change, it’s easy to get side-tracked and forget that certain fundamentals remain the same. This course will help your people understand the language and core concepts that all good marketers need to be familiar with and capable of applying today.
You’ll learn:
- The science of effectiveness today – how brands grow, the long and the short of it etc
- How to understand any brand’s context with market research and orientation
- How to choose high value audience targets through effective segmentation
- The importance of good brand positioning
- What good media and communication plans look like
- How to set objectives and what to measure in your activities
This in-person course can be adapted to your particular needs and includes provision for pre- and post-session work in order to achieve this. See terms and conditions for details.
Delivered by:
