How to Sell Creative Work

How to present your ideas with confidence.

Numbers Speak Volumes: 73% of in-house agencies are not yet satisfied with their quality of the creative work they deliver.

Truth be told, even the best creative ideas die if clients aren’t enticed to buy them. A brilliant concept is merely the start. If you’re truly committed to raising your creative standards, you must master the art of showing that the work is not only creatively compelling, also why it’s undeniably right.

In this insightful half-day workshop we will share with you new ways to get your best work bought first time, more of the time.

Who should attend
In-house agency leaders, creatives, marketers and others involved in presenting creative work to colleagues, clients and stakeholders.

You’ll learn:

• How to structure for your presentation: storytelling principles, narrative structures and framing techniques
• How to prepare for your presentation: the importance setting yourself and your team up for success
• How to deliver your presentation: performance techniques and ways of building rapport with your audience

The results:

• More of your best ideas will run
• Less effort wasted starting over
• Fewer rounds of rework freeing up time
• Speed to market
• More empathy and productive relationships between creatives and marketers