Digital Trends Breakfast Briefing

What will your priorities be for 2023? Adobe asked 10,000 marketers and in-house leaders to identify their biggest challenges and opportunities across digital marketing for the year ahead. At this in-person In-House Agency Leaders Club Breakfast Briefing, we will explore the key insights from this major piece of research and examine how they will impact our community.

“89% of senior executives agree that the demand for content has increased significantly – but only 28% of practitioners consider their organisations as good or very good at delivering content. How do we close that gap?”

Joining us will be leaders from in-house agencies at major brands and Lucinda Parish of Adobe Workfront, our partners for the session.

Together, we will discuss:

• How to create sufficient time for creativity
• Planning, prioritising, and streamlining content teams and workflows in the face of rising content demands
• The importance of staying in step with customers’ ever-changing needs, emotions, and contexts to respond with warmth, empathy, and understanding
• The Metaverse – how to prepare for new possibilities and create a culture ready to learn from experimentation
• This is your opportunity to receive an exclusive briefing on this major piece of research and to discuss its findings with your peers at major brands.

Please note: this is an in-person event for in-house agency leaders only. If you are not at an in-house agency, please do not purchase a ticket

Join us on February 28 at The Union Club, Greek St, London W1, from 8.30am – 10.30am

In partnership with