The AI Dividend: building a case for investment

Everybody’s talking about using AI to “free us up for more valuable work”. But what is that “valuable’ work and how will you protect the budget to fund it?

For the next session of IHALC’s AI Working Group, we will be looking at how to rewrite the narrative around AI to one of innovation, creativity and growth.

We’ll be asking:

• How is your brand paying for AI tools? Is it by cutting spend in other areas eg agency fees, working media, headcount?
• Is your brand viewing AI as a driver of efficiency or growth?
• How would you create a reinvestment plan for the budget that AI efficiencies free up? What would you spend that money on?
• How would you win the reinvestment argument with your FD or CEO?
• In a world where production costs tend to zero, how will you make the case for creativity and judgement?

This session is for IHALC Members only. If you would like to join IHALC, details are here