Amsterdam One Day Summit 2025

On 12 June In-House Agency Leaders Club will be returning to Amsterdam with our next One Day Summit, in partnership with Asana, Bluehive and Ambassadors. Over the course of a day at the beautiful Droog studio, we will be exploring the key challenges of running an in-house creative team, across Process, Talent and Culture, plus a discussion of AI strategy and adoption.

Expect our usual mix of insights, discussion and knowledge sharing with your fellow in-house agency leaders.

Confirmed speakers:

Carine van der Heijden: the ex-head of brand marketing at Booking.com and VP of Brand Marketing, Activation and Content at N26 on “How to set your team up for success in this changing marketing landscape”

Anne van Haeften, Head of Production, Albert Heijn Studio 63

Kim Buijs, Head of Production, VodafoneZiggo

Luisa Wills, Vice President, Global Creative and Content Production, Hugo Boss

Rózsa Groothoff, Creative Director, Crisp

Plus: AI strategies for in-house teams discussion and workshop

Full content and speaker details to be confirmed shortly.

IHALC Members come for free: contact us for your booking code

Please note: this event is strictly limited to senior leaders of in-house agencies only. IHALC reserves the right not to accept registrations from anyone who does not meet this stipulation

Agenda:

9-9.30 Coffee and welcome

9.30-10.15 Carine van der Heijden on “How to set your team up for success in this changing marketing landscape”

10.15-11 Production panel with Anne van Haeften from Albert Heijn, Kim Buijs, VodafoneZiggo and Luisa Wills, Hugo Boss

11-11.20 Coffee

11.20-12.40 Alain Buffing, Asana and Ruud van Delft, Bluehive, on innovations and trends in processes for in-house teams, followed by discussion on process challenges

12.40-1 Rózsa Groothoff, Crisp, Q&A with IHALC’s Patrick Burgoyne

1-2 Lunch

2-2.45 Insights from IHALC’s Talent & Salary Survey

2.45-3 Coffee

3-4.15 Maurice Paans, Business Director, and Diederik Veelo, Chief Innovation Officer and Partner, Ambassadors, on challenges and best practice for automation, Digital Twins and AI for in-house teams, followed by discussion on AI strategies for in-house teams

4.15 Drinks