Building Trust in an Age of AI

June 26th 2024


Fora, 180 Borough High St
London SE1

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In IHALC’s recent survey, IHA leaders voiced a strong concern that any use of GenAI in creative campaigns should be communicated to consumers. At the same time, research from Getty Images shows that nearly 9 in 10 consumers globally want to know whether an image has been created using AI.

At this IHALC breakfast, we will share new research from Getty Images into consumer attitudes toward AI. The research covers:

The importance of authenticity and what we mean by it
Trust and its relationship to how images are made
Generational differences in attitudes to AI
Regional differences in attitudes to AI
How to devise an appropriate strategy for your brand that results in visuals that will connect with your audiences
Jacqueline Bourke, Senior Director of Creative at Getty Images will present the company’s latest research into global consumer attitudes to AI. This will be followed by round table discussions on devising the right creative strategy for the use of GenAI in campaigns and content.

This event is free to IHALC Members. Information on how to join IHALC can be found here

Please note: this event is for those working at in-house agencies only. IHALC reserves the right to refuse admission to anyone who does not fit this profile

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