Great Process = Great Creative

July 12th 2022

1pm UK on Zoom

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How robust, efficient processes are key to producing brilliant creative work in-house

For the next episode of The In-House Life, in partnership with Adobe Workfront, we are focusing on process. Many in-house agencies struggle with inefficient, over-complex processes which drain energy, inflate costs and suck up time which would be better spent on creativity.

In this special session, we’ll be looking at the secrets of a great creative process, the importance of Creative Ops and how to remove the barriers to getting the best out of your in-house team. The discussion will be led by WDC’s Nicky Russell – ex-CCO of Anomaly and former Head of Operations at The Corner, who has helped IHAs at brands including The Body Shop and ASOS – and Adobe Workfront’s Lucinda Parish who set up Santander’s in-house agency.

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