Influencers are playing an ever-more important role for brands. At this In-House Agency Leaders Club Breakfast Briefing, we will explore how Influencer Marketing is evolving and how in-house teams are using it to engage with audiences.

Joining us will be Gemma Albin, Senior Global Influencer Strategist at the LEGO Group, Jae Hopkins, Marketing Director at Explore Group, and Darren Khan, Founder of content platform Travlrr and Chief Commercial Officer at Clickon Group (EMEA), our partners for the session.

You will learn:

How brands are developing the way they work with influencers

Where Influencer Marketing should sit – in PR? Social? The core IHA?

How to work with influencers to maximise their skills and creativity

How to set KPIs for influencers and what to include in contracts

How to align influencers with wider campaigns

How to understand and utilise data to improve effectiveness

Join us on November 22 at The Union Club, Greek St, London W1

8.30am – 10.30am