Having built one of the world’s leading creative ad agencies, Lowe Bull, and served as Global CCO of Lowe Worldwide, where he was the winner of multiple global advertising awards, including numerous Cannes Golds, One Show Golds and D&AD Pencils, Matthew Bull now advises the in-house agencies at Kraft Heinz and AB InBev.

We’ll be talking to him about building a creative culture, balancing the ambition of in-house agencies with working with external agency partners, and the evolution of the global in-house agency sector.