IHALC One-Day Summit

Over 100 in-house agency leaders will come together for IHALC’s next One-Day Summit on 14 May.

Our theme for the day is the Business Case for Creativity, which we’ll be exploring with a mix of case studies, inspirational sessions and workshops.

Confirmed speakers:

• Lynsey Atkin, former ECD of 4creative
• CCO and Creative Coach Mick Mahoney on the importance of a creative culture to businesses
• Merlin Entertainment ECDs Julie Swanston and Candy Holland
• Warner Brothers Discovery Creative on finding your North Star and building a manifesto for your in-house agency
• Tom Houser, ECD ITV Creative, on the importance of building your internal reputation
• Marina Willer, Pentagram partner, on the importance of humanity and joy in creativity

Full agenda TBC

Please note: this event is for senior leaders of in-house agencies only. IHALC reserves the right not to accept registrations from those who do not meet this stipulation

IHALC Members go for free. Contact us for your Promo Code to use when registering here

In partnership with Monday.com

monday.com is a work operating system (Work OS) where organisations of any size can create the tools and processes they need to manage every aspect of their work. By combining building blocks, like apps automations and integrations, teams can build or customise the workflows of their dreams.

Agenda

9-9.10 Welcome

9.10-9.40 CCO and Creative Coach Mick Mahoney on the importance of a creative culture to businesses

9.40-11 Emma Cassidy, Senior CD, Warner Bros Discovery and Tom Bedwell, WDC on defining an in-house agency manifesto

11-11.20 Coffee

11.20-11.50 Julie Swanston, ECD and Candy Holland, ECD, Merlin Entertainment on the creative team’s role in fuelling the business

11.50-1.15 Robbie Ferrara, Global CD, Director of Creative (Brand) monday.com, on reinventing the creative process to meet today’s needs

1.15-2.15 Lunch

2.15-2.45 Tom Houser, ECD, ITV Creative, on buildng your reputation internally

2.45-3.15 Jime Seoane, ex-Head of Production, AB InBev Draftline, on the value of treating production budgets as investment not cost

3.15-4 Lynsey Atkin, ex-4creative, on the in-house ECD

4-4.45 Marina Willer, Partner, Pentragram, on bringing the joy

4.45 onwards Drinks and networking