How to get better briefs for your in-house agency.

Following the success of our previous breakfast on writing better briefs, Wunderman Thompson Strategy Directory Will Humphrey is returning for a follow-up session giving our community the chance to explore the topic in more depth. He will be joined by the co-founders of the BetterBriefs project, Pieter-Paul von Weiler and Matt Davies, whose landmark research on the subject last year uncovered huge disparities between marketers and creatives and prompted industry-wide debate. In partnership with Adobe Workfront