Inside Brands is the In-House Agency Leaders Club’s series of online events exploring in-house brand and communications design, in partnership with Monotype. Across the series we will be looking at how in-house teams work effectively and creatively with external branding studios and Monotype, why type adds value to your brand communications and how to ensure you are using it effectively and efficiently, and new ideas and techniques in type.
For this session we will be discussing Evri’s re-brand and its highly innovative use of variable type to create an identity system with ‘A living logo for every parcel, person, and place’. Featuring Evri Senior Brand Manager Caroline Watson and Senior Graphic Designer Clive Holloway; Superunion Senior Creative Director Mark Wood and Monotype Senior Creative Type Director Phil Garnham. We’ll be talking brand strategy, aesthetics, process and implementation and how internal and external teams can best collaborate to produce outstanding work.
In partnership with