Operational AI for In-House Teams

Many businesses are preoccupied with the glitz and the promise of Generative AI, when Operational AI perhaps offers more immediate and sustainable marketing transformation. While GenAI comes with a host of unknowns and uncertainties, leveraging AI to automate previously manual, repetitive processes within a brand’s marketing operations not only frees up strategic and creative resource, but enables significant time and cost savings.

At this In-House Agency Leaders Club breakfast, we will explore the operational opportunities for AI with ITG Head of AI, Lauren McBride, and Storyteq Senior Client Director, Deepa John.

Lauren will provide our audience with valuable insights into the theory behind Operational AI, while Deepa will share case studies of operational AI in practice.

We will also be updating the community on the work of IHALC’s AI Working Group, which has been helping members to build an AI strategy and use cases as well as discussing the barriers to implementation.

Agenda

8.30-9am Breakfast and welcome

9-9.30am Update on IHALC AI Working Group

9.30-10am ITG Head of AI, Lauren McBride, and Storyteq Senior Client Director, Deepa John

10-11am Round table discussions

IHALC members come for free. Contact us for your booking code.

Please note: this event is for senior leadership at in-house agencies only. IHALC reserves the right not to accept registrations from those not conforming to this stipulation