In our recent Benchmarking Survey, In-House leaders cited raising creative standards as their number one priority. Producers are at the heart of the creative process, but in-house teams can lack production expertise and experience. As part of our In-House Leader series, this learning session will offer advice and strategies for ambitious in-house Producers.

Agenda
❖ Introduction
❖ Survey Insights & Discussion
❖ Hints & Tips on current trends in Production

Purpose of the Session
We know that production is arguably the riskiest part of the creative campaign lifecycle – it’s expensive, it’s intense and it’s the moment that successfully landing a creative concept is truly tested.  However it’s often facilitated at the last minute, operates behind a wall of smoke and mirrors and can be treated as a bit of an after-thought.

Every brand executes production differently. And every production is always different. With such a myriad of ways of making, how do we navigate ensuring a successful production takes place? What do producers even do? And why are there a ton of people of set for what is seemingly a simple execution?

We are here to have open chat about production. To demystify the process. To understand how best to utilise your production partners and teams across your business, which will support your mission to raise the bar and elevate the work. Especially in-house.

We will also address the community’s anonymous and candid response to the following 3 questions:

1. How would you define in-house production?
2. Do you think in-house production is a creative role?
3. What things do you think in-house production needs to do in order to raise the standard of creative output?

We will then round off our session with some hints and tips, which you can take away with you for your next (likely last minute) production.

Suitable For
Heads of Production, Producers or those with production responsibilities at In-House Agencies

Format
Live online workshop with Q&A

About Mali Okoi-Obuli
An award-winning Global Exec Producer with 20 years’ experience across media, advertising and branded content, Mali is passionate about impactful, culturally nuanced storytelling. 

Formerly Global EP at Adidas, she is the Founder of OURHouse, bringing cultural insight and creative production to campaigns for brands including: Google, Netflix, Diageo, Dazed and Nike. With hubs already established across UK, Europe and the USA they are expanding into the African continent.