The Future of Content

February 20th 2024

8.30-10.30am

The Union Club
London W1

Book here

Never mind the doom-mongers, AI presents an extraordinary opportunity for in-house Creative Ops teams to streamline operations, automate mundane tasks, foster innovation, and unlock the full potential of their creative endeavors.

At this in-person event, in partnership with Medialake, we’ll explore how in-house teams can equip themselves with the tools and processes to make AI work for them, and not the other way round.

We’ll be joined by a stellar panel, with Natalie Brewster, ex-Director of Global Creative Operations for the Body Shop, David Granger, formerly Head of Content at Cinch, PMI and Red Bull, and former Oliver Managing Director, David Russell.

Our panel will discuss how AI can reshape content management, cutting waste, increasing efficiency and enabling brands to create unified content repositories that serve as treasure troves of asset intelligence.

Free to IHALC Members

Please note: this event is for leaders of in-house agencies only. IHALC reserves the right to restrict admittance to those who meet this criteria

Agenda
8.30am Arrival and breakfast
9-9.45am Panel discussion led by IHALC’s Patrick Burgoyne
9.45-10.30am Round table discussion, followed by sharing of key insights
10.30am Close

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