It’s THE most important topic for in-house leaders, which is why we are continuing our dedicated AI Working Group for 2026. The idea of this member-only group is to provide a structured space for in-house leaders to progress their AI strategy and planning. With the help of Jo Rolfe, Harry Playford and Dave West from our partners, marketing and creative operations consultancy WDC, we have constructed a curriculum for the sessions which will cover opportunities, future models for in-house teams, skills, tools and talent, and the shifting role and value of in-house teams in an AI-powered organisation.

We will meet in-person in London for five sessions across the year.

Session 1
26 March 2026, 9-11am, Wellcome Institute, London NW1
We will begin our first session by inviting members to share their progress on AI: what have you done? What have you learned? What will you do next?

We will then start to explore Opportunity Mapping for AI: what problems are you trying to solve with it? Where could it have the most impact/add value? How would you build a business case for this?

Register here for this session

Session 2
April TBC
Following on from Session 1, members will build out their own opportunity map. Those members who have already done this will share what they learned with the group. We will also invite outside speakers who have been through this process to present case studies and recommendations.

Session 3
June TBC
In our third session, we will explore archetypes for the future creative team: AI has the potential to allow us to reinvent the role, the work, the purpose of an in-house creative team. What could/should your team look like in the years to come? Why will it exist and what value will it provide to your organisation?

Session 4
September TBC
What skills do we hire for, develop, or sunset? What does the Future Creative professional look like? How do they work if AI becomes the future ‘Operating System’? 

Session 5
October TBC
Value: How do we measure the value of creative thinking when execution becomes increasingly automated? With the Creative Team as a profit driver, the narrative shifts: 

From: “Here’s how much work we did and how little it cost”
To: “Here’s how our creative intelligence and AI-powered agility directly drove business growth, innovation, and brand equity.”

In that future state, what do we measure and how do we show our value?

These are member-only sessions. We will share booking details ahead of each session.
If you would like to join IHALC, details are here