AI Accelerator
In-house teams are being urged to ‘do something with AI’, but what? This multi-part in-person workshop will help you build an AI vision and roadmap to kickstart your AI journey.
IHALC’s In-House Agency Benchmarking Survey reveals that only half of brands have an overall AI Strategy in place, while fewer than 30% of in-house agencies have their own AI strategy.
The AI Accelerator, delivered by WDC in a working session with the SLT plus two half-day workshops, is designed to work with in-house leadership to agree a:
Vision
A pre-workshop planning session will review business and team goals, asking what the top problems are to solve, how AI will help to do this, and how success will be quantified and reported; it will review the business’s use of AI and analysis of AI landscape; devise problem statements and success criteria.
Opportunity Map
In Workshop 1 we will share examples of others’ use of AI as stimulus for opportunity mapping and identify most relevant use cases. An Opportunity Map will then outline all the ways AI can be used to deliver the Vision agreed in the previous session, the use cases needed to support that and the outcomes they drive.
Roadmap
Workshop 2 will analyse selected use cases to establish potential Impact, Drivers, Risks & Dependencies. We will then prioritise selected use cases and map out sequencing, with a clear rationale for prioritisation, balancing Tactical versus Strategic, longer-term initiatives. This is based on analysis of the impact, drivers, risks and dependencies/barriers.
Price on application
Discounted for IHALC members
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