4creative: Bake Off Is Back

Yes, returning to our screens again in September, the nation’s favourite baking competition is back, with a new presenter and a trailer in which even the ingredients are excited by what’s to come.

As Lynsey Atkin, executive creative director at Channel 4’s in-house studio 4creative, said: “Bake Off is a very special thing, so it stands to reason that even those getting cracked, mixed, whipped and dipped all in the name of a showstopper are equally as excited about its return. The team have had a lot of fun creating this ingredients odyssey with the brilliant people at The Line Animation.” All set to Belinda Carlisle’s classic track Heaven is a Place on Earth.




Agency: 4creative

Executive creative director: Lynsey Atkin

Deputy ECDs: Lambros Charalambous, Chris Wood

Creatives: Zoe Nash, Sali Horsey

Additional creatives: Alex Goddard, Joe Williams

Executive producer: James Faupel

Senior producer: Simon Glover

Producer: Natale Cox

Senior project manager: Olivia Jones

Head of design: Rob Boon

Designer: Dan Davies

4creative head of production: Miketta Lane

Production Company: The Line Animation

Directors: JuanPe Arroyo, Tim McCourt

Executive producer: Laura Breaden

Producers: Patrick Duguid, Tom Kay, Maca Gaset

The Line head of production: Hanae Seida

Editor: Juanpe Arroyo Molina, Ethan Barrett, Jamie Rathbone

Post-production: The Line Animation, Time Based Arts

Grade: Max Ferguson-Hook @ Time Based Arts

Sound: James Utting @ Factory


CMO: Zaid Al-Qassab

Marketing director: Amber Kirby

Head of marketing: Laura Ward-Smith

Marketing lead: Laura Bedford

Marketing exec: Anna Chiarelli

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