Amazon: Joy Ride

Amazon’s Christmas spot, Joy Ride, is part of a wider Joy Shared integrated campaign which will run worldwide across the festive season, Black Friday and Cyber Monday. It tells the tale of three lifelong friends who rediscover the joys of sledding down a hill thanks to a little support in the right places courtesy of an Amazon Prime delivery.

The ad was created by the US-based Amazon in-house team under VP Global CCO Jo Shoesmith, marking a departure from previous Christmas ads which had been made by agency Lucky Generals since 2017. It was directed by Wayne McClammy through Hungry Man.


VP Global CCO: Jo Shoesmith
Global ECD: Tom Pettus
EU ECD: Philip Griffiths
Creative Director: Kurt Feng
Copywriter: Jeb Quaid
Production Company: Hungry Man
Director: Wayne McClammy
DoP: Jess Hall
VFX: The Mill
Sound House: Lime Studios

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