Apple: The Greatest

Former 4Creative ECD Alice Tonge joined Apple as Group Creative Director in October 2021. The Greatest is the first film from her team there and highlights the accessibility of the design of Apple products, making them easier to use for people with disabilities. The soundtrack is I Am The Greatest by Spiniflex Gum.

Group Creative Director: Alice Tonge
Director: Kim Gehrig
Production Company: Somesuch

Showcase is IHALC’s new section highlighting great new creative work from in-house teams and their production partners. If you would like your work to feature, please email patrickb@wdc-london.com