Apple: The Lost Voice
From Apple’s London in-house agency, comes a beautiful film and e-book which highlights how Apple’s voice technologies can serve people who have limited or no speech.
The work is timed to coincide with International Day of Persons with Disabilities on 3 December. The film, directed by Taika Waititi, features a young girl who has lost her voice and, with the help of a cuddly creature, searches through woodland, and coastland to find it again. At the end, we see that the girl is actually being ‘read’ a bedtime story by her parent (played by physician, professor, and disability advocate, Dr Tristram Ingham) who is using Apple’s Personal Voice technology on the iPhone to read it in his own voice.
The storybook featured in the ad has been created for real as an e-book, illustrated by June Lee, which can be downloaded here.
