This new BBC Creative spot is part of a wider campaign across out-of-home, social and editorial content making a case for the value of screen-based content. The idea is based on new research commissioned by BBC Children’s and Education, which found that while 67% of parents feel concerned about what their child is watching, parents do see real value in screens, with 65% agreeing they have the ability to foster creativity and communication.
Square Eyed Boy, directed by Sam Gainsborough, challenges the preconception that screen-time is bad for young people, pointing out the education value of much of the BBC’s content and that it can aid learning, expressing ideas and developing communication skills.
Agency: BBC Creative
Executive Creative Director: Rasmus Smith Bech
Creative Directors: Mark Slack, Becca Pottinger
Creatives: Shannon Cripps, Beth Wood
Senior Designers: Walter Hutton, Veronica Law, Darren Wagstaff
Motion Designers: Charlotte Temple, Sin Yee Hau
Production Company: Blinkink
Director: Sam Gainsborough
Director of Photography: Ronnie McQuillan
Producer: Rebecca Little
Stop Motion Animators: Andy Biddle, Tobias Fouracre
Head of Model Making: Sam Holland
Art Director: Gordon Allen
VFX Supervisor & Lead Compositor: Stephen McNally