ELC Studios: MACximal social campaign

Estée Lauder’s London-based in-house team, ELC Studios, has created local campaign content for the launch of MACximal – M•A•C’s new, “better than ever”, silky-matte lipstick range.

The team created four playful videos and stills to spotlight the unique personalities of models Danielle, Myla, Sheila and Anjeni as they share what lip colour means to them and why they love the new MACximal.

The films were cast, shot, styled, designed and edited in-house.


ELC Studios:
Creative Lead: Anaïs Dimech
Art Director: Camilla Dinardo
Creative Strategist: Chloe Murphy
Photographer: Jen Salt
Digi: Rhianna Davies
Videographer: Oswald Lam
Junior Videographer: Elliot Lush
Producer: Thea McCarthy
Curless, Production Assistants: Zarah Kadi and Rochelle Austin
Retoucher: Dan Wells
Graphic Designer: Jake Stone
Copywriter: Luke Todd

Brand team:
Senior Consumer Marketing Manager: Camilla Newby
Creative & Content Manager: Erin Floyd
Integrated Communications & Engagement Director: Justine Dunton-Rose

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