Experian/The Cooler: John Cena Happy Guy

Former wrestler John Cena and his purple cow sidekick have been featuring in Experian ads since 2020. Here they return for the brand’s Super Bowl spot promoting Experian Boost, a tool to help customers improve their credit score.

In true Hollywood musical style, Cena sings and dances his way down a stereotypical movie high street in great excitement about using Boost to up his credit score while paying his rent. The ad was created by Experian’s in-house agency, The Cooler, and shot by Keith McCarthy at Stink!



Agency: The Cooler
Client: Experian Consumer Services
Writer: Andrew Spielberg
AD: Dave Sakamoto
ACDs: Brett Pfeiffer/Brian Hallisey/Kelly Hoadley
Chief Creative: Todd Miller
Agency Production: Mike TeeVee
EP: Ellen Utrecht
Commercial Production: Stink!
Director: Keith McCarthy
DP: Tobias Schliessler
SFX: AltFX Australia


Showcase is IHALC’s new section highlighting great new creative work from in-house teams and their production partners. If you would like your work to feature, please email patrick.burgoyne@ihalc.com

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