HelloFresh/Makers x Keke Palmer
For this year’s annual celebrity campaign, HelloFresh teamed up with US actress and singer Keke Palmer, who steps in to ensure that meal times don’t need to be boring. The HelloFresh in-house team worked with production specialists Makers who brought in a director and full-scale production to the project, working with the in-house team through development, preproduction and production. A 2-day shoot included 5 unique broadcast spots, stills and social content for this large-scale campaign.
Creative concept: HelloFresh
Vice President of Brand: Kirsten Walpert
Director of Brand and Creative: Hayley Raymond
Associate Director, Brand Marketing: Jordan Roberts
Associate Director of Copy: Chelsea Furlong
Associate Director of Design: Trish Preuss
Senior Copywriter: Adam Mieuli
Senior Designer: Andrea Corasanti
Brand Sponsorships & Partnerships: David Kivowitz
Video Producer: Michelle Masiello
Production Coordinator: Jake Zaslav
Project Manager: Yana Homutetski
Senior Manager, Influencer & Celebrity Partnerships, Growth Marketing: Madison Love
Associate Director, Influencer Marketing: Lauren McConnell
Chef: Nyomi Toussaint
Food Stylist: Helena Picone
Stills Photographer: Daniel Brennan
Produced by: Makers
Production Company: PF 100
Line Producer: Brandon Robinson
Directed by: Mama
Celeb Talent: Keke Palmer
