Liquid Death Mountain Water: Horrorscopes

Liquid Death Mountain Water has been garnering a massive amount of attention and admiration for its brilliantly funny and irreverent marketing. Its latest idea is Horrorscopes – text to a dedicated number and the Liquid Death Mountain Water Astrology Department will send you “the most accurate glimpse into your inescapable and impending doom”. Your monthly Horoscope might read along the lines of “Dear Taurus, you’re always able to roll with the punches. This will come in handy next week when that man with the chainsaw cuts your legs off.” Nice.







Co-Founder/CEO: Mike Cessario
SVP Marketing: Dan Murphy
VP Creative: Andy Pearson
VP Marketing: Greg Fass
VP Design: Frank Dresmé
Creative Director: Will Carsola
Associate Creative Director: Stu Golley
Senior Nihilist: Brendan Kelly
Senior Designer: Kellen Breen
Editor: Tyler Beasley
Senior Brand Campaign Manager: Tia Sherwood
Senior Digital Producer: Scott Bizjack
Director of Programming: Lia Alberti
CRM Specialist: Sao Hirata


Showcase is IHALC’s new section highlighting great new creative work from in-house teams and their production partners. If you would like your work to feature, please email

in association with
Headline partner