Makers/Itsu: At Home

To build awareness that Itsu customers can also enjoy the brand’s food at home, Makers collaborated with the brand’s in-house team to create a campaign featuring real customers making meals in their own kitchens using Itsu’s at-home range.

“Working directly with the brand’s in-house team, we helped transform their creative concept into a compelling message ensuring consumers they can savour restaurant-quality meals at home,” Makers say. “Collaborating closely with their team, we refined the script that featured real customers making ITSU products at home, introduced a director to articulate the brand story and brought the visual storytelling to life in post-production editing.”

Client/Creative Concept: Itsu
CEO: Julian Metcalfe
Brand Director: Misha Metcalfe
Studio Manager: Chloe Demetriou
Senior Campaign & Strategy Manager: Gabriella Abbott

Agency Production: Makers
Executive Producer: Sophie Chapman-Andrews
Executive Producer & Partner: Mike Garrod
Int’l Production Lead: Will Olsen
Producers: Taero Robertson and Wendy Ponting
Director: Tyler Palmer
Camera Assistant: Derren Yilmaz
Sound Recordist: Robert Thomas

Casting: I AM Castings
Post-Production: Gusto Film