Rakuten: The Extended Cher Cut

Shopping app Rakuten revives Alicia Silverstone’s Cher character from the 1995 movie Clueless in its fun Super Bowl spot. Now looking somewhat older than her High School peers (as one of them points out) Cher is seen debating a classmate about all the benefits of getting cash back with the app.

Rakuten’s in-house agency wrote the ad, which was shot by Speck & Gordon at Furlined.



Creative Directors: Kristin Graham, Tom Coates
Associate Creative Director: Luke Zehner
Art Director: Darnell Watts
Strategy Manager: Sarah Simonetti
Director of Integrated Production: Vera Kacurova
Producer: Jenna Van Deventer

Production: Furlined
Directors: Will Speck, Josh Gordon
President: Diane McArter
Executive Producer: David Thorne
Director of Production: Jay Wakefield
Line Producer: Greg Schultz
DoP: Bill Pope
Production Designer: Brock Houghton
Costume Designer: Christian Siriano

Post: Parliament
Editorial: Union Editorial


Showcase is IHALC’s new section highlighting great new creative work from in-house teams and their production partners. If you would like your work to feature, please email patrick.burgoyne@ihalc.com

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