Specsavers’ new LUXe range is inspired by Nordic street-style and made from bio-based acetates and recycled metals. To launch the collection The Agency (Specsavers’ in-house agency) wanted “to create clean visuals showcasing the product sitting on Nordic-feeling, textured surfaces”. English headlines incorporating Nordic letterforms nod to the design origins of the range and add the all-important warm, Specsavers tone of voice.
Art Directors: Naomi Bishop and Andrea Raanas
Design Oversight: Sid Tomkins
Photographer: James Day (at Siobhan Squire)
Creative Director: Richard James
Strategist: Polly Evelegh
Client Partner: Hannah Aitkin
Clients: Adam Elkins and Jenna Young