Squarespace: The Singularity

Adam Driver wrestles with the concept of “a website that makes websites” in Squarespace’s Super Bowl spot. With distinct Matrix vibes, Driver experiences a moment of revelation in a suitably dystopian landscape.


Directed by Aoife McArdle at Smuggler.



CCO: David Lee
Creative Director: Mathieu Zarbatany
Creative: Ben Hughes
Art Director: Alex Thompson
Copywriter: Pepe Hernandez
Producers: Wes Falik, Sion Prys, Marisa Wasser
Head of Production: Erica Kung
Business Affairs Managers: Kiersten Bergstrom-Pavlik, Michelle Crane
Design Director: Satu Pelkonen
Designers: Albert Chang, Ryan Carrel, Zoonzin Lee, Wan Kang, Christina Lu, Videl Torres
Photographers: Craig Reynolds, Spencer Blake
Retouching: Sara Barr, Derek Kalisher
Production Designer: Alex Tutelian
Developer: Siman Li

Production: Smuggler
Director: Aoife McArdle

Post-Production: Black Kite

Editorial: Final Cut London
Editor: Dan Sherwen

Music/Sound: Q Department, Heard City

Showcase is IHALC’s new section highlighting great new creative work from in-house teams and their production partners. If you would like your work to feature, please email patrick.burgoyne@ihalc.com

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