AI for In-House Teams

Our IHALC AI Working Group keeps us up to date with the priorities and needs of members as they formulate their AI strategy and share their progress. To support them on that journey, we have created a range of consultancy, training and workshop modules, each of which can be shaped to meet specific needs.

The AI Accelerator

In-house teams are being urged to ‘do something with AI’, but what? This multi-part in-person workshop will help you build an AI vision and roadmap to kickstart your AI journey.

Delivered by our founding partner, marketing operations consultancy WDC, the AI Accelerator is designed to work with in-house leadership to agree a:

Vision
A pre-workshop planning session will review business and team goals, asking what the top problems are to solve, how AI will help to do this, and how success will be quantified and reported; it will review the business’s use of AI and analysis of AI landscape; devise problem statements and success criteria.

Opportunity Map
In Workshop 1 we will create an Opportunity Map to outline all the ways AI can be used to deliver the Vision agreed in the previous session, the use cases needed to support that and the outcomes they drive.

Roadmap
Workshop 2 will analyse selected use cases to establish potential Impact, Drivers, Risks and Dependencies. We will then prioritise selected use cases and map out sequencing, with a clear rationale for prioritisation, balancing Tactical versus Strategic, longer-term initiatives. This is based on analysis of the impact, drivers, risks and dependencies/barriers.

Price on application
Discounted for IHALC members

AI Primer

A half-day, high-impact workshop that gives your team a clear, shared understanding of what AI is, what it is not, and how to use it in real marketing and creative work (strategy, ideation, graphics, copy, production, optimisation).

Leave With
• A shared, consistent understanding of AI fundamentals.
• Increased confidence to engage with AI tools.
• A common language to support internal discussions.
• Team strategies to explore AI safely and effectively.

Price on application
Discounted for IHALC members

Role-based Workshops

A modular series of practical GenAI workshops designed for modern marketing and creative teams. Delivered by Tim Sparke from Congregation Partners, with expert support, each session upgrades real day-to-day work, from strategy and concepting through craft execution and studio operations. These are not trend talks or tool tours, they are hands-on working sessions that build capability, confidence, and repeatable workflows. Others can be created to meet specific needs.

AI for Creatives
A hands-on workshop that teaches creative teams how to use Gen AI to generate stronger, more original creative routes, then improve them through structured critique and craft. We move beyond “generate 10 ideas” into territory-building, concept development, and creative judgement.

AI for Design
This workshop gives designers a practical framework for using AI to accelerate exploration, generate options, and strengthen handoffs without compromising on judgement or quality. We cover everything from visual exploration and moodboarding to image generation, editing, and building the rationale that gets work approved faster. Your team will leave with workflows they can use tomorrow and a clear sense of where AI genuinely helps and where it gets in the way.

AI for Copywriters
A structured approach to using AI for copywriters and content teams that improves quality rather than diluting it. The workshop will cover voice capture, channel-specific patterns, editing workflows, and scaling systems that don’t sacrifice craft. Your team will leave with a brand voice prompt kit and repeatable methods for drafting, tightening, and versioning copy across formats.

AI in Video & Motion
This workshop gives video and motion teams a practical framework for using AI across the full production cycle. From script and shot list generation through to platform-native structuring, versioning, and post-production support. Your team will leave with production-ready templates, prompt packs for every stage of the process, and a versioning system that

AI for Strategists
Strategists and planners will be provided with a practical AI workflow that runs from research and diagnosis through to positioning, comms architecture, and stakeholder-ready outputs. We focus on using AI to improve decision quality rather than just to generate more slides. Your team will leave with a reusable strategy prompt pack, templates for decision-ready memos, and a clear process they can repeat on every brief.

Price on application
Discounted for IHALC members

We know that no two in-house teams are the same: the modules and workshops above can all be shaped to fit the requirements of your team – and new sessions can also be added.

The first step towards equipping your team for an AI future is to speak to fiona.unsworth@ihalc.com. We will then work with our partners at WDC and Congregation to shape a programme to fit your needs.