IHALC One-Day Summit

The In-House Agency Leaders Club’s One-Day Summit, in partnership with Adobe, provides senior in-house agency leaders the chance to explore their most important challenges in the company of their peers and expert contributors.

Our theme this time is ‘From efficiency to effectiveness’ as we discuss the vital steps that IHAs must take as they evolve.

Full agenda details to come, but we will be covering the key topics revealed by respondents to our IHA Benchmarking Survey, including:

• Building a business case for your IHA: how do you secure investment from the business to allow your IHA to achieve its potential?
• Talent: attracting and retaining talent, building diverse teams
• Collaboration: working with external agency partners
• AI: how will it effect your IHA? With case studies from those already experimenting with the tech
• Process: smoothing out briefing and feedback challenges, building a robust content supply chain

Join us from 8.30am to 5pm on 31 October for a day of support, knowledge-exchange and valuable, applicable insights to help you build your In-House Agency.

Please note: this event is open to in-house agency leaders only

Agenda

8.30-9am Breakfast

9-9.15am Welcome from IHALC and Adobe

9.15-10am Q&A with Katie Jackson, MD, 4creative, on her first year in the role

10-10.20am Adobe State of Work Report: Caroline Oswald will present the latest findings from Adobe’s annual research of over 800 employees and leaders across the globe about how work happens in their organisation, uncovering a critical need to overhaul operational cultures and rethink the way work gets done at every level

10.20-10.45am Coffee break

10.45-11.30am Q&A with Rob Quartermain, Head of Sainsbury’s In-House Agency, Zest, on evolving its capabilities

11.30-12.30pm Breakout 1: attendees split into small groups to discuss insights from the morning’s speakers and their challenges in evolving their IHA

12.30-1.30pm Networking lunch

1.30-2.45pm Q&A with Trevor Chambers on how Kindred is testing AI, followed by Breakout 2: AI and you: how will your IHA respond to the opportunity, and challenge, of AI? How are you currently using it? What challenges have you faced? How are you dealing with concerns in your team about how it might impact them and expectations from the business about its capabilities?

2.45-3.00pm Coffee break

3.00-4pm Changing Mindsets: Is your IHA still thought of as a service department rather than a strategic partner? We’ll outline the five things you need to consider in order to change stakeholder mindsets and fulfil your ambitions as an IHA leader. Followed by Breakout 3

4-4.30pm Wrap-up of key themes of the day followed by drinks and networking