The In-House Advantage One-Day Summit

Maximising the In-House Advantage

The In-House Agency Leaders Club invites you to explore the opportunities and best practice of running a successful in-house agency in-person with fellow IHA leaders across creative, production and agency management.

You will leave with a deep understanding of:

• The competitive advantages of the in-house agency
• Evidence of how these advantages are used in practice at other IHAs
• The barriers to exploiting IHA advantages
• Communicating the value of your IHA to the business
• A plan of action to make the most of the in-house opportunity at your IHA
• This is not a conference. No decks. No chinos and headsets.

Our emphasis is on mutual support, learning and sharing in a safe space where IHA leaders can share information, ask and answer questions, open up about problems, support each other, learn from each other and inspire each other. Conversations will be led by expert facilitators from consultancy WDC. This will be an intimate event, limited to no more than 30 senior in-house leaders.

Feedback from our last one-day summit:

“I had such a great time and made some really fantastic connections with the other folks there. It was so amazing to share solutions and stories with everyone and I found it both inspiring and cathartic”

“The team and I thoroughly enjoyed the day from end-to-end and I came away feeling inspired, energised and full of joy”

Please note: this is an in-person event for in-house leaders only.

Agenda

9.00-9.30 Registration

9.30-10.00 Welcome from IHALC, WDC and Adobe Workfront and intros

10.00-10.30 Interview with Robbie Black, Head of Brand Communications at Marks and Spencer, discussing key successes and challenges with IHALC’s Patrick Burgoyne

10.30-11.30 Round tables 1: Led by the WDC partners, explore the competitive advantages of the in-house agency. Key findings are then presented back to the group

11.30-11.45 Coffee break

11.45-12.45 Round tables 2: Led by the WDC partners, the discussion will be widened to cover the barriers to exploiting the advantages that the IHA offers. Key findings are then presented back to the group followed by a group feedback session

12.45-1.15 Interview with Julia Arenson, Head of Creative Operations, Specsavers

1.15-2.15 Lunch and networking. A light lunch will be served allowing ample time to get to know your fellow in-house leaders and further discuss the topics explored in the morning session.

2.15-3.00 In conversation with Sean Thomas, Executive Creative Director at Jones Knowles Ritchie, on collaborating with in-house teams to build great brands

3.00-3.15 Break

3.15-4.30 Round tables 3, communicating the value of your IHA, followed by feedback and insights: sharing key lessons and takeaways from the day

4.30 Drinks

Tickets: £250+VAT