Working with AI

It’s the question everyone is asking.

This in-person IHALC Breakfast Briefing, in partnership with Adobe, will provide you with the chance to compare notes with your in-house agency peers about how you are approaching the opportunity and challenges of AI.

Are you using it yet? If so, what for? What lessons have you learned so far? What challenges have you faced?

How are you managing staff concerns about what AI might mean for them? And what expectations is the business placing on you with the future adoption of AI?

We’ll be joined by Jamie Smith, Partner and Co-Head of the Interactive Group at media and technology law firm Sheridans. Having previously worked at The Mill and Sony Playstation among others, Jamie has great experience and insight in areas including Contract Law, Game Development, IP/IT, Data Privacy and Software Licensing.

He’ll be briefing us on:

• AI as a creative enabler and not a blocker
• Working with AI tools for real-time content versus creating assets
• Contracts and liability: how to ensure that you have the right agreements and processes in place with external partners when it comes to working with AI
• Insurers: what your IHA needs to do in order to comply
• Copyright: how to protect your IHA from claims arising from the use of AI tools

Come along with your questions and challenges for this practical session on setting your IHA up for success with AI.

Please note: this session is for those working at in-house agencies only. IHALC reserves the right to decline requests from prospective attendees who do not meet this requirement